LAURA LACHMAN
Dallas, TX 75248
646.509.9473 laura.lachman@gmail.com
Strategic and action-oriented leader of marketing programs that increase revenue, generate press coverage, boost customer engagement, drive sales, and create awareness. Strong background in sponsorship management, partnership development, and event activations. Adept at delivering memorable, results-driven campaigns for both consumer and B2B audiences.
EXPERIENCE AND ACHIEVEMENTS
SHOPTOLOGY Remote 2023 – Present
Account Director – 7-Eleven
· Day-to-day management for multiple clients of the 7-Eleven Experience, an annual two-day event for 15,000 franchisees featuring a learning center, trade show, and general session.
· Project lead for client strategy presentations, timelines, and weekly status meetings for the 7-Eleven Experience and Virtual Vendor Summit
· Fostered organic growth through successful programs and client relations, doubling the scope size for 2024.
· Worked across multiple agency partners for strategy, experience design, content, production, and fabrication to advance the project.
LL PROJECTS 2009 – Present
Freelance Marketing & Events Consultant
· Led strategy, concept development, and execution of experiential and brand events for national clients across retail, fashion, sports, and tech.
· Produced store openings, activations, concerts, pop-ups, fashion presentations, product launches, trade shows, festivals, conferences, and meetings for 30–20,000 attendees with budgets ranging from $10K to $3M.
· Managed sponsor relationships, deliverables, and activations, ensuring alignment with brand goals and maximizing audience engagement.
SHOPTOLOGY 2023 – 2025
Account Director – 7-Eleven
· Managed day-to-day client communications for the 7-Eleven Experience, a B2B event for 15,000 franchisees featuring a learning center, trade show, and general session.
· Led client strategy presentations, timelines, and weekly status meetings for the 7-Eleven Experience and Virtual Vendor Summit.
· Successfully doubled project scope for 2024 through effective relationship management and program delivery.
· Collaborated with cross-agency teams on strategy, experience design, content, production, and fabrication.
AMP AGENCY 2021 – 2022
Account Director
· Led Amazon pop-up experiences across U.S. universities to connect with the Gen Z demographic.
· Directed integrated marketing campaigns including retail activations, content marketing, and social media strategies.
· Oversaw Southwest Airlines’ sports and entertainment sponsorships, creating and executing hospitality and branding experiences for fans.
JACK MORTON WORLDWIDE 2019 - 2020
Account Director – Cadillac
· Managed regional event marketing for Cadillac, including sponsorships, activation strategy, and execution.
· Launched the “Test Drive for Tickets” program with Live Nation to increase dealership visits and sales.
· Drove year-over-year business growth by identifying engagement opportunities and enhancing profitability
· Delivered post-campaign analysis to optimize future activations.
KARMA AUTOMOTIVE
Experiential Marketing and Events Manager
· Developed marketing strategy through partnerships and event programs, enhancing brand visibility, increasing customer engagement sales, and dealership growth.
· Launched the Karma Revero at Monterey Car Week with test drives, pop-ups, and branded activations.
· Aligned internal/external teams on campaign execution and performance.
· Oversaw budget planning and resource allocation to ensure maximum ROI.
CONDE NAST TRAVELER, CONDE NAST 2012 - 2014
Promotions & Events Director
· Developed and executed the MasterCard Priceless Global Tasting Tour across Chicago, Los Angeles, and New York.
· Created detailed documentation including timelines, recaps, event guidelines, sponsor guides, and site plans
· Managed VIP client events from venue sourcing to transportation and unique guest experiences.
TAG HEUER, LVMH WATCH & JEWELRY 2011 - 2012
Senior Public Relations & Events Manager
· Developed strategic marketing plans across North American retail locations, boosting sales and client engagement.
· Executed high-profile events to drive press, celebrity attendance, and influencer alignment.
Created executive-level reports and presentations to measure marketing impact and identify future opportunities.
GEN ART 2008 – 2009
Regional Marketing & Events Director
• Lead program manager for the Gen Art Film Festival, responsible for: sponsor activations, vendor negotiations, VIP relations, client management, set design, ticketing, venue scouting, data capture, and post-event recap.
• Facilitated unique fashion, film, art, and music programming via strategic partnerships to grow membership and enhance members’ experiences.
• Managed regional marketing, PR, and operational budget, including P&L, invoicing, and annual planning.
• Created a broad range of marketing promotions, including video content, digital, press kits, email, and direct mail.
VOGUE, CONDE NAST PUBLICATIONS 2006 – 2007
Senior Manager, Fashion/Retail Events
· Managed fashion/retail client event logistics, ensuring brand alignment and satisfaction
· Presented innovative events and marketing concepts to top fashion and luxury brand advertisers.
· Built strategic partnerships with influencers, arts organizations, and entertainment figures to enhance event relevance.
GUCCI, GUCCI GROUP New York, NY 2003 – 2006
Special Events Manager
· Produced a diverse range of events including the Toronto Film Festival, MoMA Party in the Garden, store openings, corporate meetings, Guccissima Launch, Art Basel, The New Yorker Art & Architecture and Gucci by Gucci Book Launch.
· Partnered with store managers to develop and execute strategic event and local partnership marketing plans to enhance the brand’s image, engagement, and sales among target consumers.
· Implemented brand-appropriate marketing and events to achieve national sales and publicity, with Store Managers, Advertising, PR, Wholesale, Marketing, and Merchandising.