LL PROJECTS

Strategic, results-driven event and sponsorship leader with 10+ years of experience producing large-scale, high-touch brand activations for luxury, lifestyle, and heritage brands. Proven ability to lead teams, manage complex partnerships, and drive operational excellence in premium brand environments. Skilled in cross-functional collaboration, budget oversight, and developing best-in-class event processes.

EXPERIENCE AND ACHIEVEMENTS

LL PROJECTS New York, NY, Dallas, TX, and Los Angeles, CA                        2009 – 2011, 2014 – 2016

                                                                                                                     2025 – Present

Marketing & Events Consultant

Projects: Adidas, American Express, AT&T Byron Nelson, Bloomberg @SXSW, Carbone Beach, CHANEL, Christie’s, ESCADA, GAP, Heineken, Hermès, J. Crew, Lamborghini, Levi’s, PBR Rodeo Finals, Rangers Tex Gala, Richard Mille, “The Last Rodeo” Premiere, Thompson Hotels, Tory Burch, Veuve Clicquot, and more.

·       Lead strategy and execution of premium events and sponsorships – managing full-scale creative, logistical planning, project management, and workflows for events ranging from 30 to 700,000 attendees.

·       Stewarded multi-million-dollar budgets across clients and projects, consistently delivering on time and under budget through proactive forecasting and cost efficiencies.

·       Develop concepts, build presentations, and pitch integrated experiential programs to management teams and clients.

·       Served as the Special Events Manager at Cartier and Michael Kors, working with store managers on strategic partnerships and executing events in their markets to cultivate new clients and nurture relationships in their communities.

·       Managed sponsor procurement and activation at the VANS US Open of Surfing (VANS, Fiat, Samsung, JEEP, Red Bull, Pacifico, and GoPro).

·       Coordinated vehicle activation and VIP relations for Hyundai as the official sponsor of the 57th Annual GRAMMY Awards, Clive Davis Party, and Billboard Hot 100.

SHOPTOLOGY Dallas, TX                                                                               2023 – 2025

Account Director – 7-Eleven

·       Orchestrated client relationships for the 7-Eleven Experience, a B2B event for 15,000 attendees.

·       Piloted client strategy presentations, timelines, and weekly status meetings for the 7-Eleven Experience and Virtual Vendor Summit.

·       Directed cross-agency partnerships and vendor relationships to execute large-scale experiences with measurable impact.

AMP AGENCY Dallas, TX                                                                                2021 – 2022

Account Director – Amazon & Southwest

·       Spearheaded Amazon’s pop-up activations at universities across the U.S., targeting Gen Z audiences.

·       Guided integrated marketing campaigns, leading project development across retail activations, content marketing, and social engagement strategies.

·       Directed Southwest Airlines’ sports and entertainment sponsorships, delivering branded activations and curated hospitality experiences that engaged fans and elevated event presence.

·       Delivered post-campaign analysis, providing insights and performance recaps to optimize future activations.

·       Supervised and mentored direct reports on various projects, empowering team performance and developing operational best practices.  

JACK MORTON WORLDWIDE Dallas, TX                                                        2019 – 2020

Account Director – Cadillac

·       Managed activations and sponsorship programs across the Southwest region, ensuring alignment with Cadillac’s premium brand standards.

·       Pioneered the Live Nation Test Drive for Tickets program, a drive-to-dealer program for in-market luxury SUV customers, resulting in test drives and increased sales.

·       Championed internal and external marketing teams to align on strategy, execution, and campaign performance goals.

KARMA AUTOMOTIVE, Los Angeles, CA                                                         2016 – 2019

Experiential Marketing and Events Manager                                         

·       Oversaw marketing strategy for a luxury electric OEM through brand-enhancing partnerships and events programs, resulting in increased customer engagement, sales, brand awareness, and dealership expansion.

·       Managed VIP, celebrity influencer, and brand ambassador programs, overseeing identification, cultivation, vetting, and contracting.

·       Partnered with agencies on events, developing RFPs, evaluating proposals, and managing projects. 

·       Developed event playbooks to ensure consistency across markets and dealership events.

CONDE NAST TRAVELER New York, NY                                                           2012 – 2014

Promotions & Events Director

·       Spearheaded the creative development and execution of a multi-city MasterCard Priceless Global Tasting Tour (Chicago, Los Angeles, New York).

·       Created essential planning materials, including timelines, sponsor guides, and activation checklists.

·       Orchestrated sales meetings for VIP clients and the sales team via hotel negotiations, venue selection, collateral design, transportation, unique guest activities, and dinners.

TAG HEUER New York, NY                                                                               2011 – 2012

Senior Public Relations & Events Manager

·       Created strategic event marketing plans for all North American stores, resulting in increased sales revenues, client base expansion, and client retention.

·       Identified high-profile event opportunities and partnerships that drove celebrity and influencer coverage, strengthening brand positioning with new and existing consumers.

·       Developed executive-level presentations and reports analyzing marketing impact and future opportunities.

VOGUE, New York, NY                                                                                     2006 – 2007

Senior Manager, Fashion/Retail Events

·       Managed fashion/retail client events and developed strategic partnerships with cultural institutions, tastemakers, media, and non-profits to ensure relevance and visibility of brand initiatives.

·       Presented innovative value-added events and marketing concepts to top fashion and luxury advertisers.

GUCCI New York, NY                                                                                       2003 – 2006

Special Events Manager

·       Produced high-profile events including the Toronto Film Festival, MoMA Party in the Garden, Art Basel, Guccissima Launch, Gucci by Gucci Book Launch, and multiple store openings.

·       Oversaw media/magazine partnerships and activations to drive awareness and consumer engagement.

·       Collaborated with clients, charitable organizations, store managers, and regional teams to tailor activations to local markets, boosting brand visibility and supporting sales growth.

·       Planned and executed Gucci Group corporate events, including executive dinners, meetings, luncheons, and cocktail receptions.

EDUCATION

University of Vermont

B.S. Communications and Public Relations

Minor: Consumer and Advertising